Ride For A Dream is a non-profit campaign to end violence against women, consisting mainly of young men and women from various post-secondary institutions, as well as others from the surrounding community.
In 2012, the Ride For A Dream team supported the White Ribbon Campaign, which the worlds largest organization engaging men to end violence against women. It was founded over 20 years ago, and has now grown to have a presence in over 60 countries. To do so, we engaged the community first through a fundraising concert featuring local talent to engage a younger demographic in understanding the issue of violence against women. Then, two of our team members began a bicycling journey from Toronto to Vancouver, complete with social media and news outlets, such as CTV, Metro and several others along the way to draw more attention to the campaign.
In 2013, the addition of two more cyclists, a support vehicle, and a documentary crew followed the team as they rode the remaining 3,000 kilometers from Toronto to St.John’s, Newfoundland, engaging other schools and media along the way. Considerably more successful than the first year, they were able to engage more than they had thought possible.
Now, they’ve changed gears again.